The ATP Launches LOVE, the World’s First Digital Art Collection Created from In-Match Tennis Data | ATP tour

ATP has announced the release of LOVE, a collection of stunning digital artworks created in collaboration with the Art Blocks Engine and renowned artist Martin Grasser.

The limited batch of NFTs on sale from December 6 will offer new ways for fans to celebrate, admire and own the poignant moments of 2022. Nitto ATP Finals. As the first generative art project of its kind in tennis, LOVE will aggregate official in-match data from the season finale of the ATP Tour to produce unique and iconic digital artworks.

Test outputs generated from 2021 Nitto ATP Finals match data.
The creative force behind LOVE is Martin Grasser, a leading artist and designer based in the Bay Area, with support from leading generative arts house, ARTXCODE. Each piece of artwork tells the story of a winning play from the singles event in Turin, Italy, brought to life as a tennis ball hitting a distinctively colored court. The set will include various rarities including Championship-Winning Points, Match-Winning Points, and Set-Winning Points, among other special editions.

For the first time in the world, the project will produce artwork entirely from official tennis data, provided by Tennis Data Innovations. The shadows and lines of the playing field will indicate the location, speed and direction of each ball at the point of impact. Additional variants will be used to create unexpected colours, textures and roundings, resulting in unique and beautiful collectibles for fans.

Martin Grasser: “Art is in everything—a newspaper, a letter, a swing at a tennis match. These ordinary things and moments can be broken down into simple components and backed up in more complex languages.”

Test outputs generated from 2021 Nitto ATP Finals match data.
The collection is delivered in collaboration with Art Blocks Engine, the world’s leading platform for generative digital art. This marks Art Blocks Engine’s first partnership in the world of sports and the first ATP project in the web3 space.

Hugh Hesselp, Chief Operating Officer of Art Blocks: “Art Blocks Engine is the latest offering from Art Blocks, aiming to drive generation power and allow partners to share the magic of the minting experience with their communities. This project with ATP is a compelling use case for the intersection of tennis and dynamic digital collectibles, commemorating historic moments from Nitto ATP Finals. We are very excited to be a part of this project that fosters the intersection between art, sports and cryptocurrency. “

Adding to the suspense, LOVE collectors will only reveal their artwork at the mint point.

After mint and reveal, collectors will be able to order a high-quality physical print of their artwork via Level Frames. Fans will also be able to trade LOVE NFT on the secondary market, with one percent of secondary sales being donated directly to Give a block box to the effect of mental health.

Daniel Sanu, Chief Business Officer, ATP: “Web 3 opens up incredible new opportunities for innovation and bringing sports to life for fans. Love represents an exciting first step into the space for the ATP Tour. The Collection allows fans to own unique artwork created through the season finale and showcases the richness of data we have in tennis. We are excited to open up new horizons Fresh at the intersection of sports and web3 in collaboration with true leaders in the industry.”

Marco Martinasso, General Manager, FIT Servizi: “The Nitto ATP Finals Pride in innovation. This cutting-edge project is another reflection of that focus. We are thrilled that fans will be able to own, cherish and celebrate special moments from Turin through this stunning digital art.”

The LOVE Collection will go on sale on Tuesday, December 6th. To learn more about the project and purchase your own NFT, visit

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