Snap and Rakuten Viber go to the 2022 World Cup

Rakuten Viber and Snap have bundles of AR lenses and interactive experiences to celebrate the FIFA World Cup. Since the two apps joined forces with AR tech last summer, activations like this often go forward for both companies at the same time, ensuring that users of both platforms have access to high-quality AR content.

But remember that AR content on both platforms is not exactly the same. Here, we’ll take a look at how both companies and their communities celebrate the world’s most-watched sporting event.

Rakuten Fiber Experiments

Rakuten Viber It is a secure messaging and calling app that last year added support for augmented reality effects and other graphics through it Partnership with Snap. However, the company is taking this technology in its own direction when it comes to the experiences it provides to users.

“We are excited to offer our users many different rewards and interactive content.” Atanas Raikov, Senior Director, Growth Top Markets, said in a statement shared with Rakuten Viber ARPost. Sharing your predictions, knowing the score of the latest game, or checking out the global leaderboard will be as easy as opening the Viber app.

World Cup on Viber

Rakuten Viber users can access themed frames for festive photos, as well as for game score tracking and other features. Users can also augment images with the World Cup Sticker Pack in English as well as eighteen other languages.

World Cup 2022 - Viber AR Lenses

Rakuten Viber has also created a series of adorable lenses, allowing users to score goals with a virtual ball, cheer on their favorite team, or make short videos of themselves with soccer balls flying around their heads.

And these are just AR experiences. Rakuten also has channels dedicated to the game, and an AI chatbot for soccer fans that users can interact with, in and around the big game.

Capture experiences

pop Excited to celebrate the big game, too. And like Rakuten Viber, they have AR experiences as well as flat and 3D activations across all of their other app service areas.

See also: AR Fan Engagement from Universal and HBO: Dinotracker AR App and ‘House of the Dragon’ Snapchat Lens

“We’re excited to cover the biggest global sporting event of the year across all of Snapchat – with customized AR experiences and comprehensive content coverage that will include local highlights from every game in more than 30 countries.” Snap Inc.’s head of sports partnerships, said: Anmol Malhotra, in a joint statement with him ARPost.

AR experiences

Snap’s AR offerings include both official and “organic” Lenses and Filters representing 13 national teams from around the world. There is also a new World Cup theme cameos This helps put you in action, too.

National Team Partner Lenses - World Cup 2022 - Snap

The “Live Garment Transfer” lens also allows for an AR experience of the official team kit of five teams – USMNT, France, Saudi Arabia, Belgium and Qatar. This activation also indicates the tool’s availability to Lens creators after spending the past few months on in-house development.

Live Garment Transfer Demo GIF

Other experiences across Snap Universe

Not all of Snap’s World Cup adventures are in augmented reality, either. There are also official and organic stickers, themed content on Spotlight and Discover, and special Bitmoji outfits.

For a truly global celebration, open your Snap Map. Posters everywhere that choose to share their celebrations publicly can show their content in real-time so you can see what celebrations are like around the world.

I want a good, clean game

No matter what platform you’re on or how you use it, it’s fun to see these social platforms show their colors for the biggest game in the world. See you at the World Cup!

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