Ray of Kings Victory: Vivek Ranadive tells the story behind the purple sight

Three new words echoed loudly and repeatedly throughout Sacramento this fall:

light. The. packages.

The Kings’ victory ray, powered by four purple lasers sitting above the grand entrance to the Golden 1 Center and illuminating the sky above the downtown Sacramento skyline after each team’s victory, was unveiled earlier this season and has taken on a life of its own with fans.

“I love the idea of ​​this going into outer space,” Kings owner Vivek Ranadivé said in an interview Thursday with NBC Sports California. It goes way beyond what the human eye can see. As a tech person, having four lasers in outer space is kind of cool.

“I want the aliens to see it,” Ranadevi jokingly added. “I want it to go so far that everyone can see it.”

The beam was first introduced on Sept. 16 — celebrated as “916 Day” in Sacramento — and first lit up the sky on Oct. 29 after the Kings’ first win of the 2022-23 NBA season, 119 — a 113 home victory over the Miami Heat. His lasers to the stars after every Kings win this season and beyond. Home or away, zodiac signs will be greeted with a hint of royalty purple.

The beam is the brainchild of Kings Chief Commercial Officer John Reinhart, and is inspired by the Los Angeles Angels “Big A” sign in the Angel Stadium parking lot in Anaheim. After each Angels win, the halo at the top of the “Big A” lights up to let people passing by know that their favorite baseball team was victorious that night.

Rinehart brought the concept back to Northern California, 400 miles above Interstate 5. But for Ranadivé, getting a scene — more specifically, a purple scene — for Kings fans to get involved and rally behind them was always in the plans.

Ranadivé purchased the Kings franchise in May 2013. Seventeen months later, construction officially began in downtown Sacramento, and the Golden 1 Center opened its grand opening prior to the 2016-2017 NBA season.

While making plans for the world-class arena, Ranadive reached out to David Kelly, a mutual friend of Steve Jobs and CEO of the design and consulting firm IDEO. Kelly planted a new tale in Ranadevi’s mind that transformed into his new assignment.

“When I went to see David Kelly, he said, ‘Look, you have to know what your purple lights are,'” Ranadive told NBC Sports California. I said, “What do you mean?” And he said, “Well, if you ever go to the Virgin [Airlines], you step on the plane, you sit down, and you see these purple lights. You know right away that this will be unlike any other experience you’ve had with any other airline. It will be unique, it will be special, and you will look forward to it. “

Ranadevi went back and discovered what the Kings’ “purple lights” allure was: the unique design of the Golden 1 Centre, a basketball cathedral that’s equally beautiful inside and out.

As the Kings head into their seventh season at Gold 1 on Oct. 19, Ranadive and company have found new “purple lights.” Literally. In the form of 1000 watts of RGB laser power, the world’s brightest full color laser equipment. And the only thing of its kind in the NBA.

“Hey, I’m going to do better than the purple lights,” Ranadevi recalls saying. “I will do this laser.”

“We played with different ideas. Do we light up the Capitol? Do we light up.” [Tower Bridge]? What do we do? But we really wanted it to pop out of our building. So, there you go. We now have purple lights in the form of a beam shooting out into outer space.”

Unsurprisingly, Kings fans instantly fell in love with the beam. The players did too.

On Tuesday night, when the Kings handily defeated the Brooklyn Nets 153-121 after scoring the second-most points in a single game since the franchise moved from Kansas City, they improved to 7-6 on the season. Take note of the world of the NBA. The beam took center stage.

NBA Twitter, which hasn’t been terribly nice to the Kings (or anyone, really) due to the franchise’s recent struggles, has fallen almost unanimously in love with the purple lasers lighting up the Sacramento night sky.

“I think we might stand out as the second person [favorite] Somehow team because we’ve had such a long time [playoff] Ranadevi said, “The number of people who have approached me and said, ‘I’m really glad you’re having some success. And this ray is really great and symbolizes it.

“My vision has always been to create a scene. That’s what we did. This is that fireplace—we make a fire, and everyone can gather around it.”

“This is like a huge fire going into outer space.”

Kevin Huerter, acquired in a July trade with the Atlanta Hawks, has already made a huge impact on the franchise, mostly with his three-point shooting. But Huerter’s social media prowess has started another trend among Kings fans.

Still OMW,” Huerter wrote in a recent Instagram caption. “#BeamTeam.”

Cheer on the basketball world and watch documentaries on “Dream Team” and “Redeem Team”. But now she has “Team Beam” – a young, fast, explosive and exciting Kings team that has the entire city of Sacramento behind it.

By the way, the title “Team Beam” is endorsed by Ranadevi.

“I think it’s great,” Ranadive told NBC Sports California. “Anything that brings people together. Kevin, he’s been great for the team. I have to travel with the team – if you just see the chemistry they have, you can see that something is brewing there. Kevin is new, and he’s already loved by everyone.

“So, I think being called ‘Team Beam’ is kind of cool.”

Related: Brown’s mission to establish a culture of royalty works

It’s been sixteen long seasons since the Kings last made it to the NBA’s post-season bracket. And eight wins in their first 16 matches this season doesn’t make a play-off appearance a guarantee.

The road, though, is easy to see. One lit by a team with a dynamic young core, a fun personality, a coach with tournament experience and, of course, four purple lasers fired from the top of the Golden 1 center.

Leave a Comment